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WeatherBug Smartphone Widget Sponsored by Allstate Helps On-the-Go Users Stay on Top of Time and Temp

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GERMANTOWN, Md.--(BUSINESS WIRE)--WeatherBug® (www.weatherbug.com), the leading provider of consumer and professional weather products and services and operator of the largest weather observing and lightning network, announced that Allstate is the exclusive sponsor of the new WeatherBug Time & Temp widget for Android smartphones. The widget is available for download free of charge in the Android Market.


The sponsorship with Allstate marks the first time that WeatherBug has given an advertiser exclusive exposure on a weather app. Currently, both free and paid versions of WeatherBug mobile apps are available for all smartphone platforms, including Android, BlackBerry, iPhone and Windows Phone 7.

In addition to the mobile sponsorship, Allstate is sponsoring synced leaderboards and rectangular ads that are currently running on the WeatherBug website at www.weatherbug.com.

“We are extremely pleased to have Allstate, a highly respected and venerable brand known to millions nationwide, as the sponsor of the new WeatherBug Time & Temp widget,” said Michael Lombardi, Vice President of Advertising Sales and Marketing for WeatherBug. “As the exclusive sponsor, Allstate is placing its brand and messaging in front of highly engaged smartphone users who want a convenient, user-friendly weather resource at their fingertips.”

“Allstate looks for innovative and relevant ways to reach consumers when they’re thinking about protection and their daily lives,” said Lisa Cochrane, Vice President of Marketing at Allstate Insurance Co. “WeatherBug’s mobile app seems a great fit. We’re optimistic about using the mobile app in conjunction with other traffic and weather news sources; it’s another way to put consumers ‘in Good Hands®’.”

The Allstate sponsorship will run through December 31.

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